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innotive.digital

Case study · , Romania

A web app with accounts and subscriptions, built for the UK market

MileTallyPro helps people who drive for work in the UK claim the tax relief they are owed. The user types two postcodes and a date; the app looks up the distance, applies the right rate and produces the report an accountant will accept.

I want something similarOpen the website (opens in a new tab)
miletallypro.co.uk
Website built by innotive.digital for MileTallyPro, on a computer
The MileTallyPro website, on a phone
The home page of miletallypro.co.uk, on a computer and on a phone.

The short answer

innotive.digital built MileTallyPro, a UK web app for claiming tax relief on business mileage. The user types two postcodes and a date; the app looks up the road distance, applies the HMRC rate — 55p a mile up to 10,000 miles, 25p above the threshold — and produces the report as a PDF or CSV. It has user accounts, a thirty-day trial with no card, and a £3.99 monthly subscription through Stripe.

What we built

What the app does, from the first journey logged to the report filed.

  1. Two fields for a journey

    The postcode you started from, the one you finished at, and the date. The road distance is looked up, never typed and never guessed at the end of a long week. There is nothing to install and no GPS tracking, so last Tuesday's journey can still be logged today.

  2. Tax rates applied automatically

    55p a mile for the first 10,000 business miles in a car or van, 25p after that, 24p for a motorcycle, 20p for a bicycle. The app also knows the threshold resets on 6 April with the UK tax year, not on 1 January — exactly the detail a spreadsheet gets wrong.

  3. Employer payments deducted

    Anyone already reimbursed for mileage enters what they are paid per mile, and the app works from the gap rather than the whole amount. Without that, the figure would be relief the user is not entitled to.

  4. PDF and CSV reports

    Every journey, with its date, both ends, the reason and what it is worth. A PDF to file, a CSV for the accountant. The whole tax year, or any period inside it.

  5. A calculator on the home page

    Before any account, a visitor picks their vehicle, how many miles they drive a month and the tax year, and sees what they would get back. It is the product's sales argument, placed ahead of the sign-up form.

  6. Account, trial and subscription

    Thirty days free with no card taken, then £3.99 a month. Every feature is in every plan — only the billing frequency differs. Payment goes through Stripe, so card details never reach the app's own servers.

How the app gets used

The product is built for people who drive all day and have no appetite for bookkeeping in the evening: care workers, freelancers and the self-employed.

  • Backdating

    Journeys can be added retrospectively, however far back. A week you forgot is not a week you lose — that is the difference from an app you have to remember to start before setting off.

  • A month at a glance

    Journeys are grouped by day and month, with the miles and the relief beside them, so the user can see where they left off.

  • Self-served subscriptions

    Users start the trial, move onto the subscription and cancel from their own account page, without writing to anyone.

  • An FAQ that actually answers

    The April reset, employer reimbursement, the absence of GPS: the questions that decide the purchase get written answers, not marketing copy.

Keep exploring

Services in this project

See also

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