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Innotive.

An SEO check in about a minute

A free SEO audit for your website.

Enter your website address. We'll show you what's keeping it off the top of Google, and what to do about it.

Optional.

We use your email to send you the report and, if you tick the boxes, to get in touch or to send you the newsletter. Details in our privacy policy.

What you get

sample report for example.comA score of 87 out of 100, “Needs improvement”, with scores by category, the first things to fix and the PDF to download.
  1. A score out of 100

    Overall and for each category.

  2. Clear priorities

    Ranked by impact, with next steps.

  3. PDF by email

    Ready to send to your developer.

What we check

30 checks in four categories, plus speed measured by Google.

  • Technical and indexing

    12 checks

    Can Google reach every page and index it?

    • HTTPS
    • robots.txt
    • XML sitemap
    • Broken links
  • Content

    9 checks

    What Google sees and what people read in the results.

    • Titles
    • Meta descriptions
    • H1 heading
    • Alt text
  • Speed and mobile

    6 checks

    Speed on mobile and desktop, measured by Google.

    • PageSpeed
    • Core Web Vitals
    • Mobile display
    • Compression
  • Social and structured data

    3 checks

    How your link looks when shared, and what Google understands.

    • Open Graph
    • Schema.org
    • Favicon

We read your website the way Google does

Our robot goes through up to 11 pages and notes everything that matters for search.

  1. 45-character title
  2. A single H1 heading
  3. Image without alt text
  4. LCP 2.8 s on mobile

Screenshot of innotive.ro, with the robot's notes.

How it works

Start the audit
  1. Enter your website

    Plus the email for your report. No account.

  2. We analyse it

    Pages, links, speed. You watch it live.

  3. You get the report

    On screen and as a PDF, with the steps to take.

Frequently asked questions

Is it really free?

Yes. No account, card or subscription. We offer it because it's the simplest way to see how we work: if you want help with the fixes, get in touch; if not, the report is yours to keep.

What do you do with my email address?

We use it to send you the report. We only contact you if you tick the box on the form, and we only add you to the newsletter if you tick its own box — otherwise you get nothing else. We keep the audit request for up to 12 months, then delete it.

Who can see the report?

Only people who have the link: its address contains a long random code and the page doesn't appear in Google. Your email address isn't shown in the report.

Can the audit affect my website?

No. Our robot makes at most about 75 requests, a few at a time — roughly what a visitor browsing a few pages does. It doesn't submit forms, go into password-protected areas or request any address your robots.txt disallows for it.

What is the “InnotiveAudit” robot?

It's the robot behind this free audit. It visits a website only when someone requests an audit for it here, reads public pages only and respects robots.txt. If you spotted it in your server logs, that's all it did.

How do I stop the audit from checking my website?

Add the lines “User-agent: InnotiveAudit” and “Disallow: /” to robots.txt: the robot reads robots.txt before anything else and stops without analysing anything. Conversely, to let it through while other robots are blocked, add “User-agent: InnotiveAudit” with “Allow: /”.

What doesn't the audit check?

It can't see your positions in Google, links from other websites or your Search Console and Analytics data. It's an automated analysis: it quickly finds technical and content problems, but it doesn't replace an SEO strategy put together by a person.

Why does the score change slightly between runs?

The speed Google measures varies with every test, depending on how busy the server and the network are at that moment. A difference of a few points is normal; what matters is the list of problems, not the exact number.

How well does Googlesee your website?

Find out in about a minute. Free, no account.

The address goes into the form above. Then just add your email.